The Accomplishments Of Julius Caesar - 1290 Words

What was Julius and Augustus status as a soldier and their military accomplishments? How did they obtained their titles as dictators and emperors? Julius Caesar and Caesar Augustus were both great military leaders, having many military accomplishments. Both worked hard to become the dictators and emperors they were. Julius Caesar started as a military tribune making ready to become a Consul. One of the world s most vital military pioneers was regularly acquainted with a senatorial, patrician family and was the nephew of another observed Roman general, Marius. Julius’ military accomplishments were that he was known never to have lost ever a single war. These were extraordinary triumphs that legitimated the consolidation the Gaul as part of the Roman Empire, increasing the geographical reaches of Rome to the Atlantic Ocean. The Roman invasion of Britain in 55 B.C. was moreover one of the genuine achievements of Julius Caesar Augustus’ military accomplishments were that he was part of Caesar’s military expedition to Spain to destroy the offspring of Pompey, his vanquished foe. They were endeavoring to carry on their father s rivalry with Caesar. Augustus was inspecting and engaging military planning in Apollonia, Illyria. Rejecting the urging of some of his officers to take refuge with the troops in Macedonia, he traveled to Italia to discover whether he had any potential political fortunes or security. Antony and Augustus then sent 28 armed forces by means of sea toShow MoreRelated Julius Caesar Essay1083 Words   |  5 Pagesgood king or ruler? Julius Caesar is one of the most famous rulers of all time. He was one of Rome’s greatest and most powerful leaders. His changes to the empire helped take Rome to new levels of success. The life of Caesar was short, yet great. It is important to learn about this great man and his many accomplishments. Gaius Julius Caesar was born on July 13th, 100 B.C. to a poor, Patrician family in Rome (â€Å"Julius Caesar†; Gruen 12). For most of his young life, Caesar lived in an apartmentRead MoreJulius Caesar: Who Was He Really? Essay1172 Words   |  5 Pages Who was Julius Caesar? Julius Caesar accomplished many things in his day, which most would consider unbelievable. He has been considered a tyrant or dictator, and some believe he was one of the world’s greatest politician. In this paper we will compare the textbook and documentation that was written around 44 B.C.E the time of his death. The documents are considered to be â€Å"primary sources†, because of the timeframe in which they were written. To get a grasp on whom, Julius Caesar really was, weRead MoreA Comparative Analysis of Julius Caesar and Augustus789 Words   |  3 Pagesï » ¿ Comparing Julius Caesar with Augustus Introduction. This paper offers background into the life and times of Julius Caesar and Augustus. It also compares and contrasts the two mens positions and accomplishments in the Roman Empire. Julius Caesar According to journalist N.S. Gill, writing in the New York Times affiliate publication, About.com, Julius Caesar was perhaps †¦the greatest man of all times. He was a general, a statesman, and he was adroit at mathematics; also he was a lawgiverRead MoreJulius Caesar, A Roman General, Dictator, And Leader797 Words   |  4 Pages Julius Caesar, a Roman general, dictator, and leader, is considered to be one of history s most influential and powerful rulers to this day, in which his rise to power, conquest of Europe, and controversial downfall all remain to be told during modern days. The play Julius Caesar written by William Shakespeare, portrays the events leading up to Julius Caesar’s assassination, and how those who conspired against him banded together and plotted Caesar’s demise. Many of those conspirators assassinatedRead MoreThe Roman Empire Essay1216 Words   |  5 Pagesthis accomplishment, he became famous and was named after his father, making him S cipio Africanus the Younger. After Rome was successful in the Punic wars it was looking to expand its Empire, however there were many other barbarians to defeat along their path to expansion. Rome needed a great general to take Gaul just north of Italy but it was filled with barbarians. There were three wealthy generals for Rome during that time Julius Caesar, Pompey, and Marcus Licinius Crassus. Julius CaesarRead MoreJulius Caesar in Rome1222 Words   |  5 Pagesone to side against the upper class and change the Roman Republic into the Roman Empire. Around 100 BC, Aurelia and Gaius Caesar gave birth to a son by the name of Gaius Julius Caesar (McManus, n.d). He was born into a moral upper class family during the perilous times of Rome, when the city was not able to handle its own extent and authority. At the age of 18, Julius Caesar went on to marry Cornelia, who was the daughter of a popular faction (McManus, n.d.). Later on she went on to conceive theirRead MoreJulius Caesar Dbq Essay1024 Words   |  5 Pagesleaders in Roman history but none could match Julius Caesar[See Figure 1]. Julius Caesar was born on July 13, 100 BC in Rome and died March 15, 44 BC in Rome. Julius Caesar is best known for his military mind and how he laid the framework for the Roman Republic. One of the quotes he is famous for is I came, I saw, I conquered. Caesar has not just influenced Rome, he also influenced the world too. The Roman Calendar was rigged to help political purposes. Caesar devised a new Calendar called the JulianRead MoreMarc Antony 1183 Words   |  5 Pageswith Julius Caesar, was known as one of the people’s greatest leaders for being a warrior, being considerate, achieving great power and appointed a part of the government. Marc Antony is known as one of the people’s greatest leaders because he was a great warrior, was very considerate and was appointed into the government. Marc Antony was the greatest leader, who served with Julius Caesar because of all the accomplishments he achieved listed above. Another leader that served with Julius CaesarRead MoreComparing Julius Caesar s The Twelve Caesars 1729 Words   |  7 PagesJulius Caesar’s mindset influenced the history of his people. He was born July 12, 100 b.c in Rome as Gaius Julius Caesar, known today as Julius Caesar. He was a Praetor, Aedile, Consul, Pontifex Maximus, and dictator for life, and his greatest achievement is changing the Roman republic to the Roman empire. His life ended tragically when he was stabbed twenty three times by his political enemies. Creating the Roman empire changed the history of his people. The three main sources used in this essayRead MoreEssay on Compare/Contrast Julius Caesar to Alexander the Great1013 Words   |  5 PagesAlexander the Great and Julius Caesar. The turning points in history they were involved in were their individual conquests and their unfortunate deaths. Alexanders greatest victory was over the Persians; Caesars greatest victory was his defeat of Pompey. Their actions and beliefs had their influence on their society and society of today. Alexander the Great and Julius Caesar set the standard of what a leader should be. However, despite the two leader’s great accomplishments, Alexander the Great

The Choice Of Color For A Company s Management Board...

It is highly important to include in an advertisement the choice of color not only for advertising purposes but also for a company s management board decisions because colours are a highly and easily way of visual communication. In addition, colours are so important t for integrating marketing communication, because it helps in building a strong visual equity of consumers of a brand. On the other hand, due to the importance of colours from a human s perspective, it is mentioned in various fields, for example, psychology, sociology, cultural anthropology, neurology and marketing (Panigyrakis Kyrousi, 2015: 234). In any market, there is always an increase in the competition within it, however, the added value comes with the product or service inferentiality. A marketer always has an objective of grabbing consumer s attention and to evoke their emotions using the right tools Colours can be one of those tools that can be used in a different way as in pictures to deliver a certain message (Gorn, Chattopadhyay, YiDahl, 1997). An exploration is used when there is a lack of a clear idea of the problems that will occur during the study, therefore exploration help researchers to develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design. It saves time and money; it investigates new areas that a researcher (Cooper Schindler 2014). 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Knights involvement with a sporting goods company is not accidental. He has always loved running, was a miler in college and has participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959, and was an MB A student at Stanford

The 7 Key Differences Between Business-to-Business Free Essays

The 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, â€Å"No problem. It doesn’t matter what the product is. We will write a custom essay sample on The 7 Key Differences Between Business-to-Business or any similar topic only for you Order Now You are selling to people. And people are pretty much the same. † He’s wrong. Yes, there are similarities. But there are also differences in selling to business and professional buyers vs. the general public. In fact, here are six key factors that set business-to-business marketing apart from consumer marketing: . The business buyer wants to buy. Most consumer advertising offers people products they might enjoy but don’t really need. How many subscription promotions, for example, sell publications that the reader truly could not live without? If we subscribe, we do so for pleasure – not because the information offered is essential to our day-to-day activity. But in business-to-business marketing, the situation is different. The business buyer wants to buy. Indeed, all business enterprises must routinely buy products and services that help them stay profitable, competitive, and successful. The proof of his is the existence of the purchasing agent, whose sole function is to purchase things. 2. The business buyer is sophisticated. Business-to-business copy talks to a sophisticated audience. Your typical reader has a high interest in – and understanding of – your product (or at least of the problem it solves). Importantly, the reader usually knows more about the product and its use than you do. It would be folly, for example, to believe that a few days spent reading about mainframe computers will educate you to the level of your target prospect – a systems analyst with six or seven years experience. This realization makes business-to-business writers somewhat more humble than their consumer counterparts. ) The sophistication of the reader requires the business-to-business copywriter to do a tremendous amount of research and digging into the market, the product, and its application. The business audience does not respond well to slogans or oversimplifi cation. 3. The business buyer will read a lot of copy. The business buyer is an information-seeker, constantly on the lookout for information and advice that can help the buyer do the job better, increase profits, or advance his career. Our prospects are turned off by colorful, advertising-type sales brochures,† says the marketing manager of a company selling complex ‘systems’ software products to large IBM data centers. â€Å"They are hungry for information and respond better to letters and bulletins that explain, in fairly technical terms, what our product is and how it solves a particular data-center problem. † Don’t be afraid to write long copy in mailers, ads, and fulfillment brochures. Prospects will read your message – if it is interesting, important, and relevant to their needs. And don’t hesitate to use informational pieces as response hooks for ads and mailers. The offer of a free booklet, report, or technical guide can still pull well – despite the glut of reading matter clogging the prospect’s in-basket. 4. A multistep buying process. In consumer direct response, copywriters’ fees are geared toward producing the â€Å"package† – an elaborate mailing that does the bulk of the selling job for a publication, insurance policy, or other mail order product. But in business-to-business direct marketing, the concept of package or control is virtually non-existent. Why? Because the purchase of most business products is a multistep buying process. A vice president of manufacturing doesn’t clip a coupon and order a $35,000 machine by mail. First he asks for a brochure. Then a sales meeting. Then a demonstration. Then a 30-day trial. Then a proposal or contract. Thus, it is not a single piece of copy that wins the contract award. Rather, it takes a series of letters, brochures, presentations, ads, and mailers – combined with the efforts of salespeople – to turn a cold lead into a paying customer. 5. Multiple buying influences. You don’t usually consult with a team of experts when you want to buy a fast-food hamburger, a soda, bottle of shampoo, or a pair of shoes, do you? In most consumer selling situations, the purchase decision is made by an individual. But a business purchase is usually a team effort, with many players involved. For this reason, a business purchase is rarely an â€Å"impulse† buy. Many people influence the decision – from the purchasing agent and company president, to technical professionals and end-users. Each of these audiences has different concerns and criteria by which they judge you. To be successful, your copy must address the needs of all parties involved with the decision. In many cases, this requires separate mailings to many different people within an organization. 6. Business products are more complex. Most business products – and their applications – are more complex than consumer products. (For example, clients I now serve include a commercial bank, a manufacturer of elevator control systems, a data processing training firm, a database marketing company, a mailing list broker, a general contractor, and a semiconductor manufacturer. Business-to-business copy cannot be superficial. Clarity is essential. You cannot sell by â€Å"fooling† the prospect or hiding the identity of your product. Half the battle is explaining, quickly and simply, what your product is, what it does, and why the reader should be interested in it. â€Å"In high-tech direct mail, the key is to educate the prospect,† say Mark Toner, who manages the advertisin g program for Amano, a manufacturer of computerized time-clock systems. â€Å"With a product like ours, most customers don’t even know of its existence. In short, in business-to-business marketing, the rules are different. In the months to come, we’ll explore ways to increase response and profits in this exciting and challenging marketplace. Business buyers are looking for personal benefits by Robert W. Bly In a column titled â€Å"The 7 Key Differences Between Business-To-Business And Consumer Marketing,† I described the six key factors that set business-to-business marketing apart from consumer marketing. They are: The business buyer wants to buy. The business buyer is sophisticated. The business buyer is an information seeker who will read a lot of copy. Business-to-business marketing involves a multistep buying process. The buying decision is frequently made by a committee and not by an individual. Business products are generally more complex than consumer products. Recently, I have formulated a seventh principle which I would like to add to the list The business buyer buys for his company’s benefit – and his own. There are two parts to this principle. Let’s take them one at a time. The Business Buyer Buys For His Company’s Benefit The business buyer must acquire products and services that benefit his company. This means the product or service saves the company time or money, makes money, improves productivity, increases efficiency or solves problems. Let’s say, for example, that you sell a telecommunications network and your primary advantage over the competition is that your system reduces monthly operating expenses by 50 percent. If a prospect is spending $40,000 a month for your competitor’s network, you can replace it and provide his company with the same level of service for only $20,000 a month. The company benefits because it saves $240,000 a year in communications costs – more than $1 million in a five-year period. Yet, despite this tremendous benefit, you find that prospects are not buying. They seem interested, and you get a lot of inquiries. But few sales are closed. Why? Because in addition to buying for his company’s benefit, the prospect also buys for himself. The Business Buyer Buys For His Own Benefit The second part of principle #7 is that, while the buyer is looking to do right by his company, he has an equal (if not greater) concern for his own well-being and selfish interests. Although the idea of saving $240,000 a year with your telecommunications system is appealing to your prospect, his thought process is as follows: â€Å"Right now I have an ATT system. Your system sounds good but I don’t know you or your company. If I switch and something goes wrong, I will be blamed. I may even get fired. My boss will say, ‘You shouldn’t have gambled on an unproven product from an unknown vendor – why didn’t you stick with good ole reliable ATT? ’ He will say this even though he approved my decision. So to be safe, I will stick with my current system†¦ ven though it costs my company an extra $240,000 a year. After all, I’d rather see them spend an extra $240,000 a year than me lose my $60,000-a-year-job! † This play-it-safe mentality is only natural, and it affects buying decisions daily in corporations throughout the country. Data processing professionals are fond of saying, â€Å"Nobody ever got fired for buying IBM. † Buying IBM ensures the prospect that no one can criticize his decision, even if brand X is the better choice from a business and technical point of view. A corporate pension fund manager, writing in Money magazine, noted that no money manager ever got fired for losing money invested in a blue-chip stock. A different example, but the principle remains the same. The Business Buyer Is For Himself Concern for making the safe, acceptable decision is a primary motivation of business buyers, but it is not the only reason why business buyers choose products, services and suppliers that are not necessarily the best business solution to their company’s problem. Avoiding stress or hardship is a big concern among prospects. For example, a consultant might offer a new system for increasing productivity, but it means more paperwork for the shipping department†¦ and especially for the head of the shipping department. If he has anything to say about it, and thinks no one will criticize him for it, the head of shipping will, in this case, work to sway the committee against engaging the consultant or using his system†¦ even though the current procedures are not efficient. The department head, already overworked, wants to avoid something he perceives as a hassle and a headache, despite its contribution to the greater good of the organization. Fear of the unknown is also a powerful motivator. A middle manager, for example, might vote against acquiring desktop publishing and putting a terminal on every manager’s desk because he himself has computer phobia. Even though he recognizes the benefit such technology can bring to his department, he wants to avoid the pain of learning something he perceives to be difficult and frightening. Again, personal benefit outweighs corporate benefit in this situation. Fear of loss is another powerful motivator. An advertising manager in a company that has handled its advertising in-house for the past decade may esist his president’s suggestion that they retain an outside advertising agency to handle the company’s rapidly expanding marketing campaign. Even if he respects the ad agency and believes they will do a good job, the ad manager may campaign against them, fearing that bringing in outside experts will diminish his own status within the company. In these and many ot her instances, the business buyer is for himself first; and his company, second. To be successful, your copy must not only promise the benefits the prospect desires for his company; it should also speak to the prospect’s personal agenda, as well. How to cite The 7 Key Differences Between Business-to-Business, Essay examples

Capital Punishment The Death Penalty in Ca Essay Example For Students

Capital Punishment The Death Penalty in Ca Essay nada and the USA Argumentative Persuasive EssaysThe Death Penalty in Canada and the USA The death penalty, also referred to as capital punishment, has beenabolished in Canada since 1976, but still exist in a few American States. Thelast execution in Canada took place in 1962. I disagree with the death penalty for several reasons. My first reason isthat I find it extremely inhumane to take someones life in order to demonstratethe power of the law. Another reason for my disapproval of the death penalty, isthe amount of money that it takes to put someone to death, as it would cost thesame to keep an inmate in jail for life, as it would to put that same inmate todeath. My third and final reason, is the guilty conscience that is placed oneveryone involved: the jury who convicted the accused to death; the witnesses tothe execution; and the jail warden who must give out the execution; and theperson who pulls the switch or induces the poison. We will write a custom essay on Capital Punishment The Death Penalty in Ca specifically for you for only $16.38 $13.9/page Order now Early societies were based on a simple code of law: an eye for an eyeand a tooth for a tooth. Today, now that our society has become more advanced,we do not function by this ancient code of punishment. For example, we do notrape the rapists daughter; we do not kidnap the kidnappers children; but ifthe death penalty were permitted, we would kill the killer. So why, aseducated citizens, would we want to lower ourselves to this level? Do we feelthat we need to show the power of the police force by killing the killers? Thedeath penalty is extremely barbaric and is often botched in order to let theaccused suffer for several minutes. Society by now must realize that two wrongscertainly do not make a right. You do not show society anything, by killing thekillers, except your ignorance for human life and well being. Some thought has been that if you do kill the killer, it will deterothers from committing such a terrible crime. However, murder rates in Canadahave remained the same and there is no significant difference when comparisonsare made of those States who still have the death penalty. A widely publicizedexecution might reduce homicides, but only for a brief period. Therefore, I donot feel that Canada should permit such a deplorable undertaking of a human life. I know they must be punished, but there is a better way. Prior to putting someone to death, the accuseds lawyer will attemptseveral appeals to the courts in order to lengthen the amount of time he has tolive; and dependent on a technicality, or a sympathetic jury, the accused may besentenced to life imprisonment. These appeals take up an abundance of court timeand cost the public millions of dollars. With the cost of these appeals, itwould cost the same amount to keep the same inmate in jail for a life term. Would it not be better for the inmate to perhaps obtain an education or be giventhe chance to rehabilitate, rather than strapped to a chair and killed Ipersonally would rather see the inmate suffer in prison and have nothing to lookforward to rather than letting the government put him out of his misery bykilling him. To sentence someone to death takes one trial but to actually getsome one in the chair to kill them could take a dozen of trials. The questionmust be asked why do we bother with this lengthy and costly process when wecould sentence people to life in prison, at the same cost. .ude8f655159cd043df47c315e84329932 , .ude8f655159cd043df47c315e84329932 .postImageUrl , .ude8f655159cd043df47c315e84329932 .centered-text-area { min-height: 80px; position: relative; } .ude8f655159cd043df47c315e84329932 , .ude8f655159cd043df47c315e84329932:hover , .ude8f655159cd043df47c315e84329932:visited , .ude8f655159cd043df47c315e84329932:active { border:0!important; } .ude8f655159cd043df47c315e84329932 .clearfix:after { content: ""; display: table; clear: both; } .ude8f655159cd043df47c315e84329932 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ude8f655159cd043df47c315e84329932:active , .ude8f655159cd043df47c315e84329932:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ude8f655159cd043df47c315e84329932 .centered-text-area { width: 100%; position: relative ; } .ude8f655159cd043df47c315e84329932 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ude8f655159cd043df47c315e84329932 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ude8f655159cd043df47c315e84329932 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ude8f655159cd043df47c315e84329932:hover .ctaButton { background-color: #34495E!important; } .ude8f655159cd043df47c315e84329932 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ude8f655159cd043df47c315e84329932 .ude8f655159cd043df47c315e84329932-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ude8f655159cd043df47c315e84329932:after { content: ""; display: block; clear: both; } READ: HYPERLINK http://www.ancient.eu/hadrian/ Hadrian Essay The killing of a human being is very traumatizing to all. Whenever thecourts issue someone to death, the innocent everyday people who are involvedmust be affected. Just imagine how these normal human beings, like you and I,must feel after witnessing a gruesome killing of another human being. Thesepeople will never forget the face on the person that they saw being gassed,electrocuted, or poisoned. The prison wardens who must carry out the killing ofthe sentenced inmate must deal with the emotional problems that performing thisact will accompany. Also the jury must convict the accused and then sentencethis person, whom t hey have never seen in their life, to death. These twelve menand women are put in a position to decide if this person should spend the nexttwenty-five years in prison or should he be sentenced to death. Would you liketo be put into this situation? I know I sure wouldnt. Another issue is what if a person has been convicted and sentenced todeath, and two minutes after the execution, new evidence comes out of nowherethat proves he is innocent of all charges. How do you pay back this poorpersons family? A long liable suit would follow, but Im sure all the money inthe world would not bring back their family member. What are the police officersgoing to do? They thought that they had the right person for the crime and now,with new evidence, they were proven wrong. The death penalty is so final, andit cannot bring a life back, no matter what the circumstances are. In conclusion, I feel that the death penalty should remain abolishedin Canada and should also be abolished in the United States as well. The deathpenalty is a barbaric and inhumane form of punishment. Capital punishment has avery costly and lengthy appeals process attached to it, and is not veryeconomically smart. Also carrying out the killing of someone leaves extremelydeep emotional scars that do not go away overnight. People who witness thekilling are probably scarred for life, plagued with nightmares and they willnever forget the face on the accused as he was receiving his punishment. Bytaking someones life, you too have become a killer; no matter what the circumstances. I simply believe it is not right.