CSR Essay Example | Topics and Well Written Essays - 2500 words - 1

CSR - Essay Example This report explores corporate social responsibility in different organizational and national contexts focusing on its six core characteristics, theoretical avenues and the diversity of theoretical concepts in CSR. With a firm foundation and understanding of CSR, the final section focuses on Nike’s current strategic approaches to fulfilling their responsibility to the public. Upon evaluating this, there are recommendations on how Nike could develop their overall CSR strategy for better results. Corporate Social Responsibility, Core Characteristics and Theoretical Avenues Today Due to multiple advancements in technology and the corporate world, CSR is an important facilitator of attaining organizational objectives, and vision for the stakeholders. Nonetheless, there are factors that companies still neglect such as improvement of workers, the public and the external settings of the organization. Definitely, these factors require extended attention since they are among the core determinants of the CSR policies and programs’ success according to the multiple stakeholder orientation and internalizing or managing externalities characteristics. The CSR concept helps an organization have an impact on the external environments and the community overcoming segregation and focusing on the economic bodies; however, the concept works when the societal and virtuous aspects of the corporation are not among the core determinants of CSR development (Agarwal, 2013). Initially, corporations used CSR as a tool for competition with the core objectives revolving around market dominance, extended financial gains and survival over the rest of the competition as opposed to the alignment of social and economic responsibilities concept that integrates profitability and corporate social responsibility. However, through vast studies and debate on the CSR topic, the corporate world has developed with most of the companies focusing on how their business can have significance in the